The Farm Digital
Growth Partnership Proposal
July 2026
The Farm × Advanced Root Canal Specialists
The county already chose you.
Now we make you the answer.
The highest rated endodontists in Columbia, with a reputation the machines cannot fully read yet. We pair the search infrastructure that makes you the answer with the content that makes patients choose you. One team, running both.
891reviews
at a perfect 5.0 rating, the highest review authority in Columbia
PracticeAdvanced Root Canal Specialists
MarketColumbia, MD
GoalBe the answer for endodontics
Prepared by Yomi Dubin · Founder, The Farm
You already won the hard part. Now we make it impossible to miss.
Before writing a word of this proposal, we completed a full SEO, AI search, and market audit of your practice: your site, your competitors, and the Ellicott City question. Everything here traces back to it. Three findings drive the whole engagement.
The full audit, attached
Twelve pages across eight sections: AI visibility and citation opportunity, the Ellicott City analysis, the competitor field, on-page and technical findings, schema readiness, and the prioritized roadmap. It is yours regardless of what you decide here.
Read the audit
i.
891 reviews at a perfect 5.0, the highest authority in Columbia, and already listed first on the Yelp "Best Endodontists in Ellicott City" page. The trust is earned. Nothing about this engagement asks you to build it.
ii.
No structured data, templated page titles, a mobile site that does not adapt, and no location pages. The authority is strong. The plumbing that lets search engines and AI quote it is what's missing.
iii.
Ellicott City is winnable, in the right lane
Audit · §3
The map pack belongs to practices with an Ellicott City address. The organic and AI answer lane belongs to authority and content, and no competitor there matches yours. That is the lane we take.
The Farm
builds search, content & AI infrastructure for growing brands
52%
organic growth for a dental practice we run
50+
brands grown from day one
300M+
views generated by our content engine
No competitor comes close on authority. Every competitor is ahead on infrastructure.
The audit mapped the specialist endodontic field across Columbia and Ellicott City. The pattern is stark: your review authority towers over the market, while smaller practices out-position you online with dedicated location pages and active content. Their pages can be beaten. Your authority cannot be bought.
Review authority · specialist endodontists in the market
Advanced Root Canal Specialists 5.0 stars · Columbia
891 reviews
Baltimore Washington Endodontics 4.8 stars · Ellicott City
649
Access Endodontics 5.0 stars · Ellicott City
146
Endodontics of Maryland 4.9 stars · Ellicott City
124
The three Ellicott City competitors hold the map pack on street address alone. Organic results and AI answers weight authority and content instead, where your 891 reviews are decisive. The full competitor and gap analysis, including each practice's content posture, is in the audit.
Audit · §4 · Competitor & gap analysis
Infrastructure makes you findable. Content makes you chosen.
Here is what nobody tells you: SEO agencies do not make content, and content agencies do not build search infrastructure. The Farm runs both. For AI search, that is the whole game. The engines cite practices with two things at once, real authority and fresh content answering real patient questions. Your videos become the answers on your site. The structured data makes them citable. The citations put your name in front of patients.
Audit · §2 · AI visibility & citation opportunity
The search engineSchema, pages, directories: your authority made machine-readable
×
The content engineYour doctors answering real patient questions, on camera
=
The answerThe name AI returns and patients trust
AI answer · illustrative example
Who is the best endodontist near Ellicott City, MD?
advancedrootcanal.com
Yelp
Healthgrades
You film. We do everything else.
This is the part every practice assumes it has no time for. We built it to cost your doctors minutes, not days. No crew, no studio, no blank pages. The Farm runs the whole system. You point a phone and say the words we hand you.
1.
We write it
Every month
A full content plan lands before the month begins: scripts in your voice, hooks, and shot lists, built from the questions patients ask before choosing an endodontist. No blank pages.
2.
We direct it
Nothing left to guess
Exactly what to say and exactly how to shoot it: framing, lighting, where to hold the camera. You are never left wondering whether you did it right.
3.
You film it
One short session
Short clips on a phone, chairside or at the front desk, shot back to back between patients. The whole month films in one sitting.
4.
We ship it
Start to finish
Editing, captions, and posting, handled end to end. Then the loop closes: your best answers become pages on your site, marked up so AI can cite them.
From a monthly plan · sample
"Just been told you need a root canal? Here is the one thing nobody tells you."
Beat 1Modern root canals are closer to a filling than to the horror stories. Numb, quick, routine.
Beat 2The pain people fear is the infection, not the treatment. The root canal is what ends it.
ShotChairside, phone at eye level, one take, about 30 seconds. We handle the rest.
Eight finished videos a month. Your doctors' total cost: one short filming session.
The foundation and the engine.
Two tracks of work, drawn straight from the audit's prioritized roadmap.
Audit · §8 · Prioritized remediation roadmap
The Foundation · one-time
Built into the new site
Delivered build-ready to your web team and implemented before launch.
- Structured data across the site: practice, per-doctor credentials, services & FAQ schema · Audit §7
- A real Ellicott City service-area page with localized content and your review authority stated plainly · Audit §3
- Unique, intent-matched titles and meta on every page, replacing the current templates · Audit §5
- A responsive mobile foundation, clean crawlable pages & verified AI crawler access · Audit §6
- Directory alignment across Healthgrades, Yelp, Zocdoc & the specialist tools, consistent with your 891-review authority · Audit §2
- The FAQ restructured into a true answer-engine format · Audit §7
The Engine · monthly
The ongoing engine
Content, search, and care, compounding month over month.
- The content system: 8 finished videos a month, written, directed, produced & posted · see §4
- Ongoing SEO and AI search optimization, with directory and citation monitoring across the answer engines
- Web Care: monthly technical health checks covering errors, backlinks, security & speed
- The repurposing loop: your best on-camera answers become pages on your site that AI can cite
- Monthly reporting on rankings, citations & traffic, with a clear read on what comes next
i. Plant the seedsWeeks 1–3Kickoff & the full plan from the audit
ii. Sow the fieldsWeeks 3–7Architecture built into the new site with your web team
iii. CultivateFrom launchThe monthly engine tends what's planted: content, care & optimization
iv. HarvestMonth after monthRankings, citations & patients. The yield compounds
Content and search under one roof. Built together so they compound together.
To Start · One-time
$4,500
billed at signing
The full search architecture built into your new site, plus your social content system live from day one.
- Full structured-data architecture: practice, per-doctor, service & FAQ schema
- Unique, intent-matched titles and meta descriptions across the site
- A real Ellicott City service-area page, built to win the organic and AI answer
- Responsive mobile foundation and clean, crawlable pages
- Directory and aggregator alignment to your 891-review authority
- The existing FAQ restructured into a true answer-engine format
- Social content live from day one: 8 finished videos in your first month
Ongoing · Monthly
$2,500
per month
The full engine, content and search together: keeping you ranking, cited, healthy, and in front of patients.
- 8 finished videos a month: written, directed, produced & posted
- The monthly content plan: scripts, direction & shot lists for your doctors
- Ongoing SEO and AI search optimization, with citation monitoring
- Web Care: monthly technical health monitoring and fixes
- The repurposing loop: on-camera answers become citable site pages
- Monthly reporting on rankings, citations, and traffic
Monthly charges are auto-billed in advance through Stripe. Card payments carry a 3% processing fee. The engagement runs month to month; cancel anytime with a minimum of two weeks written notice prior to the next billing cycle. The Farm builds and runs the search, AI, and content infrastructure above; clinical care, patient relationships, and the deployment of the new site by your own web team remain with your team, with our technical direction behind them. Premium tool or directory fees, where required, are payable by the practice.
The authority is already yours.
Now we make it the answer.
The audit is done. The roadmap is written.
Now we build what makes you impossible to miss.
Yomi Dubin
Founder, The Farm · yomi@thefarmdigital.co